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Advanced Edition

This release, following on just three weeks after the major Directories and Monetisation release, was always going to be a minor fix focused one. There are however a number of nice and much requested features in this release which will considerably improve how the Affino service is viewed and experienced.

Firstly, we have made significant improvements throughout the display side, both in terms of accessibility, and when it comes to the general look and feel of many Affino templates and design elements. We have also introduced automated Topic headings, so that when a user is looking at a Topic filtered view, the key menus are renamed to the active topic.

We are re-introducing Related Products, this time with the ability to up-sell. Simply add an up-sell notice to the Catalogue Item, and relate to it from the items you wish to up-sell from. We’re also re-introducing permission based ecommerce, so where necessary you can assign a disclaimer and up to five permissions on to Catalogue Items that the user will have to agree to prior to making an online purchase, e.g. for financial services.

The other areas which see significant updates are the CRM, Awards and Message Campaign management. A much requested new feature for the Awards is to be able to move Award entries between similar Categories. It is now possible to group Message Campaigns together by selecting a shared parent Message Campaign and then simply browsing them hierarchically, e.g. for specific related event, award, commercial or news campaigns.

The CRM gets a more significant update with a host of screens seeing nice improvements which are focused on improving workflows considerably. Contact Lists, Contracts, Opportunities management, and Order Line Items all have important updates leading to better sales intelligence and workflows.

There are a number of other much requested updates including attendee auto-merging, the ability to select custom colours on the wysiwyg editor, and automatically pre-filling the password reset when the email address is known, along with being able to see the percentage view-ability for each Ad Campaign.

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Mark Foster

Mark Foster

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